“You are what you eat” is a saying that Charles Chang took to heart and has since built a $100+ million annual sales enterprise around. The SFU BBA grad started with humble beginnings in his basement back in 2001 when he began to focus on developing healthy nutritional supplements for people, like him, who needed to support an active lifestyle.
In a relatively short period of time, Charles has climbed to the very top of his ladder serving as the President and Founder of Vega. If you’re not aware, Vega is the leader in the plant-based natural health and performance products industry. Formulated by Brendan Brazier, vegan former professional Ironman triathlete and bestselling author on plant-based nutrition, the Vega brand of nutritional products can be found in over 5,000 retailers throughout North America. Vega was developed around Charles’ vision of creating a solution that was good for both our bodies and the planet; Vega has since been positioned as the clean, plant-based choice to fuel healthy, active lifestyles.
Today, with his passion and acute sense of leadership, Charles has led his team to star status in the business world, making Vega an enormous entrepreneurial success story. Vega has been on Profit Magazine’s top 100 Fastest Growing Companies list for the past five years and named one of the Best Workplaces in Canada and BC’s Top Employer for the past three years.
In 2010 Charles was recognized as one of Business in Vancouver’s Top 40 Under 40, and that was just the beginning. In 2014, he received the 2014 EY Pacific Entrepreneur Of The Year Business-to-Consumer (B2C) Products and Services Award at the regional awards gala in Vancouver. Notably, he was recognized for his vision, leadership, financial success and social responsibility.
Thank you, Charles, for being a great inspiration and role model who illustrates that with the right vision a business idea can be developed that positively impacts the well-being of our communities and our planet.