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Hypertension, ambush marketing
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February 18, 2010
Canadians successfully treating high blood pressure
About two-thirds of Canadians with hypertension, or high blood pressure, are being successfully treated for the condition, according a new Statistics Canada study co-authored by Simon Fraser University health sciences professor, Michel Joffres. The authors give Canada a “gold medal” for “leading the world” in hypertension awareness and treatment. Joffres can talk about Canada’s treatment success despite the fact that the prevalence of the condition remains virtually unchanged over the past two decades, with about one in five adults living with hypertension.
Michel Joffres, 778.782.7191; 778.828.8553 (cell); michel_joffres@sfu.ca
Surviving ambush marketing
A pair of Simon Fraser University business professors has produced a timely report: Event sponsorship and ambush marketing: Lessons from the Beijing Olympics. The study will be published in the March issue of Business Horizons. Professors Michael Parent and Leyland Pitt from SFU’s Segal Graduate School of Business found that the persistent effectiveness of ambush marketers leaves Olympic and other major sporting event sponsors particularly vulnerable – costing them not only their financial investment, but ultimately their customers. The pair examined data from the 2008 "Li Ning affair", which saw Olympic sponsor Adidas ambushed by lesser-known Chinese sportswear company Li Ning at the Beijing Summer Olympics.
Michael Parent, 778.782.5214; Michael_parent@sfu.ca
For a complete list of Simon Fraser University experts on issues related to the 2010 Winter Olympics see: http://www.sfu.ca/pamr/issues_experts/hot_topics/2010_Olympics.html
About two-thirds of Canadians with hypertension, or high blood pressure, are being successfully treated for the condition, according a new Statistics Canada study co-authored by Simon Fraser University health sciences professor, Michel Joffres. The authors give Canada a “gold medal” for “leading the world” in hypertension awareness and treatment. Joffres can talk about Canada’s treatment success despite the fact that the prevalence of the condition remains virtually unchanged over the past two decades, with about one in five adults living with hypertension.
Michel Joffres, 778.782.7191; 778.828.8553 (cell); michel_joffres@sfu.ca
Surviving ambush marketing
A pair of Simon Fraser University business professors has produced a timely report: Event sponsorship and ambush marketing: Lessons from the Beijing Olympics. The study will be published in the March issue of Business Horizons. Professors Michael Parent and Leyland Pitt from SFU’s Segal Graduate School of Business found that the persistent effectiveness of ambush marketers leaves Olympic and other major sporting event sponsors particularly vulnerable – costing them not only their financial investment, but ultimately their customers. The pair examined data from the 2008 "Li Ning affair", which saw Olympic sponsor Adidas ambushed by lesser-known Chinese sportswear company Li Ning at the Beijing Summer Olympics.
Michael Parent, 778.782.5214; Michael_parent@sfu.ca
For a complete list of Simon Fraser University experts on issues related to the 2010 Winter Olympics see: http://www.sfu.ca/pamr/issues_experts/hot_topics/2010_Olympics.html