MEDIA TRAINING WORKSHOP
A schedule will be made in the new year. Please check back.
A refresher course is available to those who have already taken media training. Please contact Veronica at 778.782.3210 for details.
Register for all courses ONLINE
Audience: SFU faculty and senior administrators
This course is only available to the SFU community.
Increasingly, the media looks to the academic community to contextualize and interpret world events. Every year, SFU's Public Affairs and Media Relations department receives thousands of calls from journalists seeking expert commentary.
This session, facilitated by a former journalist and public relations professional, aims to help faculty and senior administrators communicate more effectively with the media. Learn why it is to your advantage to return media calls; how you can avoid being misquoted; why you should stop by the mythical 'Joe's Bar' before an interview; why you should blog and tweet; and why you should never, ever go 'off the record.' As a skilled spokesperson, you'll build your profile as you help build SFU's reputation.
*Note: This course is taught over two sessions. The first session covers theory; the second offers on-camera practice. This workshop fills quickly, so please register early.
Facilitator: Julie Ovenell-Carter, Assistant Director,
SFU Public Affairs and Media Relations
Registration: Pre-register by calling 778.782.3210 or
by email: veronica_aarstad@sfu.ca or online
Registration Fee: $50
*Cancellation Policy:
If you are unable to participate, a substitute is welcome to fill your spot.
If you fail to provide a replacement, full payment is required.
"A very accessible and fun instructor."
"Extremely engaging and enjoyable."
"Every faculty [member] should take this workshop, especially young, new professors."
"Extremely informative and a lot of fun. I've been spreading the word to my colleagues about how great it was."
"Perhaps the most valuable workshop I've been to since being an employee of this university."
"An energized, focused and very insightful session."
"A masterful introduction to the demands of print, audio and visual media, and how professional practitioners can interact with reporters in these media to maximize the benefit to themselves and their employers."
"Enjoyed the instructor's knowledge, advice, and style."
"[This course] identifies a strategy for dealing with the media."
"Great for beginners; good refresher for those with some experience."
"I really enjoyed the session. I have attended hundreds of courses over my career and have to say that few have been as useful, interesting or productive."