Hard Copy, Soft Sell: A Custom Publishing Case Study…

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Simon Fraser University
Media & Public Relations
604-291-3210

Contact:
Somaya Fuad Nawabuddin, 604-291-5243
Carol Thorbes, media/pr, 604-291-3035

April 13, 2004

They were once dismissed as a curious combination of cheque-book journalism and stealth advertising. Custom published magazines have become more important to publishers as their traditional titles struggle with declining circulation numbers and an ugly advertising downturn. Join editor and art director Rick Staehling, as he explores the differences between traditional and custom publications and how one company is turning loyal readers into loyal customers. April 22, 7.30pm, SFU Harbour Centre. Fee $10, info 604-291-5222 or www.sfu.ca/pubworks.

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