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Contact: David C. Thomas, 604.291.5409; cell: 604.828.6944; dcthomas@sfu.ca
Media & Public Relations, 604.291.3210


Everybody has heard of IQ, the measure of intelligence, and EQ, emotional intelligence. Now, there is CQ – cultural intelligence.

In their new book, Cultural Intelligence – People Skills for Global Business, SFU Business professor of international management David C. Thomas and his New Zealand colleague Kerr Inkson offer a new way of thinking that allows managers and executives to do business more easily with people of all cultures - both at home and abroad.

Becoming culturally intelligent is about developing a repertoire of skilled behaviours, and knowing when to use each one, say the authors. Readers learn how to disable the ‘cultural cruise control’ that makes them unaware of how their own culture affects their perceptions.

Available from Berrett-Koehler Publishers, the book uses real-life anecdotes and humour as it explains how to acquire the universal, global people skills for handling cross-cultural situations.

"We may not travel the globe to do business, but the world has come to us," they say. "Daily we have to deal with international issues and with people from other countries and cultures."
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