Sports

Scott McLean (centre) and videographer Gareth Madoc-Jones interview SFU track star Rob Drapala for their first Clan Athletics Network piece, on the 2007 Achilles Cup track meet.

Scott McLean (centre) and videographer Gareth Madoc-Jones interview SFU track star Rob Drapala for their first Clan Athletics Network piece, on the 2007 Achilles Cup track meet. (photo by Josh Devins)

SFU Clan sports videos a hit on Youtube

July 31, 2007

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What began as an off-the-cuff cell phone conversation has led to an ingenious new SFU Recreation & Athletics (R&A) initiative – the Clan Athletics Network – an online sports-video resource that’s a major hit on the popular video-sharing website YouTube.

The idea for the varsity video series evolved from a discussion R&A media relations coordinator, Scott McLean, had last April with Clan videographer Gareth Madoc-Jones while McLean was driving to the annual SFU-UBC Achilles Cup track meet.

“Gareth and I had been looking for ways to maximize the footage that Gareth had been filming, and posting it online appeared to be the best option,” recalls McLean.

“We decided to try and create a mock Sports Centre piece about the Achilles meet, and we were so pleased with the product that later that day we posted it online.”

Currently accessible via YouTube, the Clan Athletics Network features broadcast-quality news recaps and feature items that are virtually indistinguishable from mainstream TV sports stories.

McLean and Madoc-Jones have produced 12 videos so far, including a “day in the life” view of Clan athletes and three episodes entitled “Catching Up with the Clan,” which track down current and former Clan athletes during the off-season.

“Summer is traditionally a down time for traffic on our website, but we have seen record numbers this summer in large part due to these videos,” says McLean. “It creates a buzz around my office because of the potential these videos possess when we enter our actual varsity seasons.”

McLean says the professional look of the videos is largely a credit to Madoc-Jones, an SFU graduate with a background in film and electronics, who creates all the footage and then produces the finished product from his home base in North Burnaby.

“It’s a great way to promote the university and sport culture, and the information is able to get to the end user almost immediately,” says Madoc-Jones, now in his fifth season with Clan Athletics.

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