Shopper as advertiser

October 2, 2008

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One of the biggest marketing stories of the last few years has been the rise of consumer-generated advertising, in which regular customers help create TV commercials for such corporate giants as Chevrolet and Doritos.

SFU Business marketing professor Leyland Pitt will address the phenomenon Oct. 7 at 4:30 pm during the first instalment of this year’s President’s Faculty Lecture series, entitled Ad lib: When Customers Create the Ad, at the Burnaby campus Halpern Centre. Pitt says the Internet has dramatically changed how people choose products, and consumers in increasing numbers are now generating rather than merely consuming advertising. He says the consequences for brands, marketers and senior executives are significant. The lecture is co-sponsored by Burnaby Mountain College, an initiative to promote intellectual life on campus and, eventually, establish a residential graduate college. Call 778.782.4910 or visit to find out more.
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