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Students’ Blackberry video spoof goes viral

December 2, 2010

SFU MBA students Michelle Au, Ken Lee, Shell Lau, Weijia Liu, Allan Olson and Tina Sun gained some valuable business insights when their class project went viral on YouTube.

For their Marketing 702 class, they were challenged to create an online video spoofing an existing product or company.

Their resulting production, a humorous, raunchy send-up of the recently launched Blackberry Torch smart phone, has garnered more than 35,500 hits since they posted it Nov. 1 on the popular video-sharing site.

The ad celebrates the removal of the conventional Blackberry trackball from the Torch, which has a touch-screen. Team member Au, who previously had problems with her Blackberry Pearl’s trackball, came up with the team’s online message.

“We were successful by talking about a product that has recently come out and by making a connection with viewers who have had the same kind of issues with technology,” says Lee.

“A lot of these Internet successes involve planning, but it’s also luck. But we can plant some seeds in terms of delivering viewership.”

The team’s video was shorter than most, at 40 seconds, and more importantly funny, “which can motivate people to share the video with their friends,” says Lee.

And while Blackberry maker Research in Motion has not contacted the team, YouTube has, with an advertising sharing proposal.

“They want to put ads on our future videos because of the numbers we got,” says Lee.

Watch the video at: at.sfu.ca/uoeUVd.