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SFU PEOPLE IN THE NEWS - February 3, 2011

February 4, 2011

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Media Matters, a daily report on Simon Fraser University in the news, is compiled and distributed by SFU Public Affairs & Media Relations (PAMR). This edition covers the period from 11 a.m., Wednesday, Feb. 2, through 8:30 a.m. today, Thursday, Feb. 3.

SOCIAL MEDIA BACKLASH

Fashion mogul Kenneth Cole learned a valuable lesson today in how not to use Twitter. A social media backlash ensued after he cheekily tweeted that Egyptians, who are protesting against their government, are actually in an uproar because of Cole’s company’s upcoming fall collection. SFU communication associate professor Peter Chow-White was a guest on CKNW’s Mike Smyth Show to discuss the anger that started on Twitter and migrated to Cole’s Facebook page. “It was probably not the best idea … the fallout has been quite quick and a lot of reaction,” Chow-White said on the air. He added that Cole did the right thing by issuing an apology afterwards.
Full story (Toronto Star): http://i.sfu.ca/QbCBCz
Chow-White
interview (CKNW audio vault -- select Feb. 3, 2 p.m.): http://i.sfu.ca/dKVdTm

WWF: RENEWABLE ENERGY COULD BE PROFITABLE

SFU resource and environmental professor Mark Jaccard commented on a World Wildlife Fund report that said “renewable energy will become economically feasible – even profitable – worldwide by 2050.” He told The Globe and Mail that the WWF plan would likely be expensive and “you could achieve the same environmental outcome, but at a lower cost, if you didn’t rule out nuclear and fossil fuels.”
Full story: http://i.sfu.ca/WCJBDp

SEXY LINGERIE ADS

Liberal leader Michael Ignatieff admitted that he was “an absolute fan of lacy lingerie” after someone discovered a lingerie company was linked to Canada Post’s website. But he also said it was inappropriate that Canadians could access photos from the company via a shopping tool provided by the Crown corporation's website. SFU marketing expert John Peloza told The National Post that Canada Post overreacted.
Full story: http://i.sfu.ca/fbRcUe

ISLAMIC SCHOLAR VISITS SFU

The Georgia Straight reported on Oxford University contemporary Islamic studies professor Tariq Ramadan’s lecture at SFU Business tonight. Ramadan has written more than 20 books and his lecture has drawn overwhelming interest. You can watch him via a streaming webcast from SFU’s The Learning Centre at 7 p.m.
Webcast: http://www.lidc.sfu.ca/broadcast/

ALSO IN THE NEWS

The Surrey-North Delta Leader wrote a story about an article written by SFU Business researchers slated for spring publication in the management journal Business Horizons. The researchers, which included associate professor Michael Parent, said companies have to focus on “increasing two-way engagement through social media channels” with consumers.
Full story: http://i.sfu.ca/nIkfwi

Province columnist Mike Smyth followed up with another piece about former B.C. solicitor-general Kash Heed teaching a criminology course. Heed is currently under investigation by police for allegedly using taxpayers’ dollars on his provincial election campaign. Rob Gordon, director of SFU criminology, told Smyth that Heed would continue teaching at SFU Surrey even if he were charged with a crime. "There are differences between charges and a conviction. If there are charges, the case wouldn't go to court for some time, and the course would be over by then,” said Gordon.
Full story: http://i.sfu.ca/kKYblN

SFU chemistry professor Neil Branda is working with UBC researchers to develop drugs that would be guided by magnets to areas of the human body that need treatment, reported The Vancouver Sun.
Full story: http://i.sfu.ca/MHqrVw

Surrey Mayor Dianne Watts is leading an 11-day business mission to India that will visit seven cities. According to The Province, the goal is to “facilitate business deals between local and Indian companies to achieve investment and job creation in Surrey, and to open market opportunities for local companies in India.” Watts will promote SFU while in India – the article notes the university plans to sign a letter of intent with the Indian Institute of Technology in Chandigarh this year.
Full story: http://i.sfu.ca/hmZSEf

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