Student Services makes the case for gold and silver

February 10, 2011

SFU’s 2011 student-recruitment materials took a trio of top honours in the 2011 CASE District VIII Communication Awards, beating entries from Western Canada, Alaska, Washington, Oregon, Idaho and Montana.

SFU won gold for its “Think. You’re Ready” brochure cover-design and silver for best overall viewbook, while two recruitment videos took gold in the video and multimedia category.

CASE (the Council for Advancement and Support of Education)
is an international association of nearly 3,400 colleges and universities, primary and secondary independent and international schools, and non-profit organizations in 59 countries.

Karo Design
of Vancouver conceived and developed the two SFU projects, together with a small team drawn from Student Services’ recruitment and communication units, including Rummana Khan Hemani, Donna Dove, Paul Godman, Byron Henry and Janis Rutherford.

The 2011 viewbook is more urban, witty, and youth-oriented than in previous years, reaching students with an irreverent flowchart-style cover, a provocative tagline, and a contemporary and functional design.

The “Laura and Gianmarco” recruitment videos extend the flowchart-style approach as the students discover their interests and begin to define their future.

“These materials are very effective in the high schools,” notes Rummana Khan Hemani, director of the student success unit. “They really explain what SFU is all about, and help us initiate conversations about the hopes, and fears, surrounding the transition to university.”

The two videos have been viewed nearly 4,000 times on the SFUNews YouTube channel, with another 50,000 views via the website for prospective students.

“Of course, the goal of our videos and viewbooks is to generate applications,” says Khan Hemani. “And we believe these materials have played a role in that process.” In fact, applications from B.C. high school students are up more than 10 per cent compared to last year, with international applications rising more than 18 per cent.


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