Simon Fraser University


Beedie School of Business has Klout on Twitter

April 18, 2011

Simon Fraser University’s Beedie School of Business (@sfubeedie) lays claim to the highest-rated Klout score among Canadian business schools — positioning it as a leader for social media influence and impact.

, considered by many as the ‘gold-standard Twitter ranking system’, measures influence based on Twitter follower counts, retweets, list memberships, unique mentions and more.

With a Klout score of 52 as of April 12, 2011, the Beedie school edged out the Rotman School of Management at the University of Toronto (Klout score of 51) and Concordia’s John Molson School of Business (Klout score of 47).

The Beedie School began tweeting in early 2010 to stay connected with its many stakeholders, including students, alumni, academics and business practitioners. Since then, it has used Twitter to follow and learn what they are up to; to disseminate school news and research; and to further chat with this community. The Twitter presence has since evolved into an optimal channel for two-way sharing, engagement and learning.

The school’s twittering also benefits from its network of entrepreneurs and business leaders, as well as a growing number of professors immersed in industry and academic outreach. They include Ian McCarthy, professor and Canada Research Chair in Technology and Operations Management (@Toffeemen68), who enjoys a Klout score of 57 and more than 4,400 followers on Twitter. The school’s dean, Daniel Shapiro (@sfubeediedean), also shares academic research and business opinions via the Twitter medium. He is one of just a  few business school deans in North America to actively engage with the medium.

The Beedie School’s top score comes after the website ranked SFU as the No. 1 social-media influencer amongst Canadian universities and colleges. Results were also based on Klout scores of the schools’ Twitter accounts.

1. Understanding social media ecosystem top priority for middle managers: SFU Beedie research
2. Study: Engage consumers using social media
3. Chronicle of Higher Education: Ranking of Colleges’ Influence via Twitter
4. Most Influential B-Schools (outside of Canada) on Twitter