Simon Fraser University


Coming out on top

March 19, 2009

An SFU Business undergraduate team is among 16 finalists in L’Oréal EStrat, the world’s biggest online business simulation competition. The three-member team is the only Canadian team to make the finals. Members Tim Coleman, Helen Lu and Jessica Wang have spent the past two months managing a virtual portfolio of beauty brands to compete for worldwide leadership against four virtual companies run automatically by the simulation. The team will now compete in Paris April 21–23 with seven other undergraduate teams from universities around the world. The finalist teams will present their business plan, defend their strategy and try to sell their virtual company to a jury. Two winning teams will win a trip, worth approximately $16,000, to the destination of their choice.