Simon Fraser University

Student's project helps recruit medical staff

May 02, 2002 , vol. 24, no. 1

Surgeons with Operation Rainbow Canada, a non-profit organization offering free reconstructive plastic surgery to disfigured children around the world, are using a SFU communication student's multi-media presentations to help raise funds and recruit medical staff.

Third year communication student Jason Lindstrom was investigating how non-profit organizations make use of technology when he happened across the Vancouver-based organization. Since his directed studies course involves a research paper, a case study and the creation of an information technology solution, he offered to create two multimedia presentations that will help recruit surgeons, nurses and medical staff.

“My research found they should have a multimedia presentation that they could post to their website or use to help with fundraising initiatives,” he says.

As his information technology solution project, Lindstrom offered to create the presentation for the organization, using macromedia flash software to incorporate animation, sound, photos and graphics into the presentation.

“Multimedia is a dynamic, emotional way to sell a story,” he says. One presentation was shown on April 19 at a local charity event. The other will be presented at a June medical conference in Ottawa.