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February 24, 2005

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A new look lures buyers
Vancouver Province, Feb. 16

“Makeup is getting a makeover,” says Lindsay Meredith, marketing professor at SFU. The spring makeup lines arrived recently and packaging appears to be following fashion trends. “These products sound like they're aimed at the 20-45 age and for that group the look is vital,” said Meredith. They respond to packaging and are willing to try something new because of it. Price, he says, is just as carefully chosen. “I tell my students about a company that was bringing out a new face cream. The cream was given to two groups to try. One group understood it was priced at $20, the other group thought it was $7.” The response was a good lesson for his students on the power of pricing: “The $20 group thought it much more effective than did the $7 group.”


Door open for new party
Vancouver Sun, Feb. 15

Vancouver Mayor Larry Campbell's connection to COPE grew more tenuous after four of his supporters quit the party executive, saying they had reached an impasse with other members of the executive. The group resignation bolsters the likelihood that Campbell and his so-called COPE Lite camp will soon disband from the ruling civic party and run for re-election under a different banner, says Kennedy Stewart, assistant professor of public policy at SFU. “Because Larry has essentially been pushed out of COPE I think he really has to start his own party. I don't think (the mayor and his supporters) have any choice.” Stewart says the makeup of the fall election will become clearer in the next month, with key decisions being made so campaign planning and fundraising can begin in earnest.


Nanotech: SFU's next really big thing
Vancouver Sun, Feb. 12

It's a year and a half away from being built but scientists at SFU's new $35-million nanotech research centre 4D Labs are thinking big about thinking small. They are also looking for backing from investors that might benefit from the research. “What we're trying to do is set it up so we can take on some very large problems, but then provide returns through capturing the intellectual property we develop,” said executive director Ross Hill. He added that, despite the hype, nanotechnology isn't the answer to all scientific problems. “If you want to attract investors you don't attract them with nanotechnology, you attract them with the long-term aim of making money,” he said. “If the best way to do that is with nanotechnology then great, but in the end what makes money in information technology is things that work.”


Eastside girls find their voice
Vancouver Province, Feb. 11

Members of the Girlz Group, a collective of 15 native teens formed in 2003 spoke from the heart to teachers at the 2005 National Inner City conference in Vancouver, telling about their experiences with racism and abuse. “These girls are not only involved in fighting and so on, but they live in situations where they themselves are victimized, so both sides of the coin, the victimization and the violence, go hand in hand,” said Marlene Moretti, a professor of psychology at SFU. She is involved in the group as part of a gender and aggression project. The aim of the project, she said, is to “try to build a sense of community connection and to help them have a sense that they can actually get things to change.”











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