CJSF moves to FM frequency

Oct 03, 2002, vol. 25, no. 3
By Carol Thorbes

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After three shots at securing one of the few remaining FM broadcast frequencies on the Lower Mainland, the radio station that started out as a music club on Burnaby Mountain has finally hit the jackpot.

CJSF Radio, currently transmitting on AM (940) and FM cable (93.9) frequencies, plans to start broadcasting on its newly secured FM frequency, 90.1, in early January.

The Canadian Radio-television and Telecommunications Comm-ission (CRTC), the country's broadcast regulator, recently approved CJSF's move to the more widely accessible frequency.

“One of the great things about radio,” says station manager Magnus Thyvold, “is that it's extremely mobile. You can listen to it anywhere. When you're broadcasting on a cable frequency your ability to take advantage of that mobility is greatly restricted. Few radio listeners are actually connected to cable and can listen to us away from home or in their car.”

Having no clear idea of CJSF's current listenership, something that is difficult to track on cable, Thyvold is hesitant to estimate the potential growth of CJSF's listenership on the new frequency.

However, the location of the station's new mountain top transmitter atop SFU's library will ensure crystal clear reception of its signal, making it much more accessible than the current cable signal.

Listeners from the University of British Columbia to Langley and to the U.S.-Canada border will be able to access the 28-year old CJSF's campus and community-based alternative programming.

After 15 years of trying to graduate to radio's big league, CJSF won't be trading in its student fee funding for advertising dollars. But it wants to make a difference in ethnic community programming.

Says Thyvold, “We want to offer more programming that speaks to and is created by different cultural communities.”

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