Simon Fraser University

Assessing B.C.’s new health plan

May 25, 2011

B.C.’s new health plan
A sweeping new health plan for B.C. that will target smoking, obesity and sedentary living is a step in the right direction, say health advocates. As part of the plan, as many as 50,000 individuals can receive up to $50 each as an incentive toward gym memberships and other physical activity programs. “At first blush this is an interesting approach that is likely to have impact….though the question is, will we be measuring it?,” asks SFU kinesiologist Diane Finegood. Finegood, who studies obesity, and health sciences professor Scott Lear, whose research also includes childhood obesity, and cardiovascular health, can both provide comment on the government’s move to curb chronic disease.

Diane Finegood, 778.782.3319;
Scott Lear, 778.782.7916 ;

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