External publications

Spell out Simon Fraser University on first use. Use SFU or Simon Fraser thereafter. Lowercase university when used alone in subsequent references. 

Internal publications

Use Simon Fraser University or SFU on first use. Use SFU or Simon Fraser in later references. Lowercase university when used alone in subsequent references.

Example:

Simon Fraser University is Canada's top-ranked comprehensive university. SFU engages actively with the community in research and teaching at its campuses in Vancouver, Burnaby and Surrey, B.C. The university delivers almost 150 programs to more than 30,000 students. Simon Fraser has more than 120,000 alumni in 130 countries.