• Only capitalize the first word and all proper nouns in headlines and running text.
• When in doubt, use lowercase unless it looks peculiar.
• In most cases, lowercase people’s occupations and titles.
• Capitalize the formal names of buildings, places, faculties, departments, centres, schools, etc.
• Do not capitalize the word “university” on its own when referring to SFU in a sentence.

Capitalize the titles of the university president, vice-presidents (VPs) and associate vice-presidents (AVPs) when they immediately precede a person’s name. Do not capitalize a title when it is a partial designation, it follows a name or it is on second reference.

Examples:

• SFU President Andrew Petter
• Andrew Petter, SFU’s president
• The president
• VP Research Mario Pinto
• AVP External Relations Joanne Curry
• Mario Pinto, the vice-president, research
• Jon Driver, VP Academic
• Vice-President, External Relations, Philip Steenkamp

Lowercase academic titles and descriptions.

Examples:

• senior mathematics lecturer, Malgorzata Dubiel
• Charles Krieger, associate professor of biomedical physiology and kinesiology
• professor Jane Doe
• the professor
• post-doctoral fellow John Smith

Capitalize endowed professorships and fellowships, even when the title comes after a name. If it follows the name, it is preceded by a "the" or "SFU’s" to avoid confusion:

Examples:

• Tiffany Muller Myrdahl, the Junior Ruth Wynn Woodward Chair in Gender and Urban Studies
• David Baillie, a Canada Research Chair in Molecular Biology and Biochemistry, came to SFU in 1974.
• Shadbolt Fellow Stephen Collis

Capitalize the formal names of awards, scholarships, grants and distinctions.

Examples:

• Dean of Graduate Studies Award for Excellence
• Trudeau Foundation Doctoral Scholarship
• Rhodes Scholarship
• Catherine Anne McKay Publishing Award
• Provost Prize of Distinction
• Connect Canada Internship
• NSERC Discovery Grant and Accelerator Supplement

Capitalize formal faculty, department and office names and the SFU Board of Governors; do not capitalize informal names and incomplete designations.

Examples:

• the Faculty of Arts and Social Sciences
  
• the arts and social sciences faculty
• the faculty, faculty members

• the Department of History
• the history department
• the department

• the Office of Research Ethics
• the research ethics office
• the office

• the Simon Fraser University (SFU) Board of Governors
• SFU’s board of governors
• the board of governors
• the board

Capitalize holidays, religious feasts and all other special days.

Examples:

• April Fool’s Day
• Ash Wednesday
• Canada Day
• Christmas Day
• D-Day
• Education Week
• Fourth of July (July Fourth)
• Halloween
• Hanukkah
• Mother’s Day
• New Year’s Eve (but in the new year)
• Orientation Day
• Passover
• Ramadan
• St-Jean-Baptiste Day
• Yom Kippur

1) Capitalize Pacific, Newfoundland and Atlantic time zones when spelled out. Lowercase eastern, mountain and central time zones.

Examples:

• Atlantic daylight time
• Pacific standard time
• mountain daylight time
• eastern standard time

But PST, PDT, MST, EDT, ADT

2) Lowercase the seasons

Examples:

• fall
• spring
• summer
• winter

In general, capitalize proper nouns—those belonging to a unique individual person, place, country or other entity.

Examples:

• Vancouver
• Adele
• Saturn
• Earth
• the Everglades
• the Queen (Queen Elizabeth II)
• the Pope (Pope Francis)
• Elvis
• the Great Depression
• Google
• the Internet