CMNS
130
The Influence of Advertisers
nLarge corporate advertisers will rarely support programs with serious criticisms of corporate activities, environmental degradation, and interconnections between military and industry.
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nAdvertisers will also avoid programs with serious complexities and disturbing controversies that may interfere with the Ôbuying moodÕ of its readership/audiences.
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nThis dependence on advertising dollars, therefore, translates into less critical content being printed or
aired, resulting in articles and
programs, which are culturally
and politically more conservative.
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