SCHOOL OF COMMUNICATION
CMNS 130-3

Burnaby Day
Spring 2001

Catherine Murray RCB 6149; 604-291-5322
DeNel Sedo 604-291-3687
Mark Cote 604-291-3687

 
Email: murraye@sfu.ca  


EXPLORATIONS IN MASS COMMUNICATION


This course introduces the media, popular culture and society. The intent is to introduce the major debates in communication today, and move the "savvy media consumer" beyond media literacy to critical awareness. This course will introduce the various theoretical approaches to the field of communication, and suggest later related readings.

Required Texts:

(Everyone)
R. Lorimer and M. Gasher (2000) Mass Communication in Canada, 4th ed. Don Mills, Ontario: Oxford.

Recommended Texts:

(One of)
Michelle Martin(1997), Communication and Mass Media: Culture Domination and
Opposition. Scarborough: Prentice Hall.
Lawrence Grossberg et al. (1998), MediaMaking: Mass Media in a Popular Culture.
Thousand Oaks, CA: Sage.

Supplementary Materials:

Your tutorial assistants will distribute these materials as needed throughout the course. You will be expected to read AT LEAST 30 pages weekly, and more for your tutorial and essay assignments.

Grade Distribution:

Tutorial Participation 10%
Tutorial Presentation/Debate Notes 15%
Mid Term Exam (week six in class) 20%
Final Exam (TBA) 30%
Paper: 8 pages 25%

Schedule of Lectures & Tutorials:


*Tutorials are one week behind the lecture in topic.

A. Media in Time and Space (History and Political Economy)

1. Introduction: Mapping the Flow
2. Social History of the Media
3. Power, Public and Politics of the Media
4. Mo' Money Blues: Markets, Capitalization, Globalization

B. Making Sense of the Media (Popular Culture)

5. Ideas, Ideology and Interpretation of Meaning
6. Producing Identities: The Construction of Race and Gender
7. Advertising and the Consumerism
8. Garage Bands and Bare Naked Ladies: The Canadian Music Industry

C. Structuring the Media (Policy and Institutions)

9. State, Regulation and Public Policy
10. Moral Panics and Video Nasties
11. Consumers' Rights, Resistance and the Civic Agenda
12. Digitization, Media Morphing and Canadian Democracy


The School expects that the grades awarded in this course will bear some reasonable relation to established university-wide practices with respect to both levels and distribution of grades. In addition, the School will follow Policy T10.02 with respect to “Intellectual Honesty”, and “Academic Discipline” (see the current Calendar, General Regulations Section).