CMNS 200-3
Prerequisites: 25 credit hours.
CMNS 110 and CMNS 130 highly recommended.
This course is recommended for Co-op
students.
Overview:
In this
interactive, learner-centred course, students will begin to acquire theoretical
understandings and practical skills necessary for participation in any public
discourse. In addition to being exposed to the process of writing for different
audiences and different mediums, students have opportunities to develop
interpersonal communication skills, including interviewing and active
listening; management skills, including giving effective feedback; and teamwork
skills, including peer evaluation as well as non-academic writing skills.
Sharing
(heavy) workloads, students work together in groups, developing communications
plans and creating media kits for real non-profit organizations. Students are
expected to present their kits to their clients at the end of the semester.
Group work is an integral part of CMNS 200.
Please
look up the website for CMNS 200 at www.sfu.ca/cmns200 before making the decision to register for this
course.
Required Text:
Wilcox, Dennis L., Public Relations Writing and
Media Techniques 5th Edition. Pearson
Education, Inc. 2005 ISBN 020541849X
Highly
Recommended Text:
Kessler/McDonald
When Words Collide - A Media Writer's Guide to Grammar and
Style (with InfoTrac) 6th Edition.
Nelson/Thomson
Grading: Short
Assignments 45%
Mid-term 15%
Participation 10%
Final
Project 30%
The School
expects that the grades awarded in this course will bear some reasonable
relation to established university-wide practices to both levels and
distribution of grades. In addition, the School will also follow Policy T10.02
with respect to "Intellectual Honesty" and "Academic
Discipline" (see the current calendar, General Regulations Section.)