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Communications & Marketing blog
For everything from major communication campaigns to new communicators on campus, check out the Communications & Marketing blog.
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April 06, 2021
April 06, 2021
Why does SFU have an editorial style guide, and why should we all be using it? How can it improve your writing?
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February 26, 2021
February 26, 2021
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January 29, 2021
January 29, 2021
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December 10, 2020
December 10, 2020
A friendly reminder that the SFU Video Library will be discontinued at the end of 2020, and Communications & Marketing will no longer offer it as a video storage service.
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November 18, 2020
November 18, 2020
Eighty per cent of readers never read beyond your headline. Yet for most writers, headlines are a last-minute chore before pressing ‘activate’ on their stories.
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November 05, 2020
November 05, 2020
SFU launched its Here To Grow advertising campaign this fall. The campaign showcases our brand values and attributes and acknowledges the unique times we’re in, which requires us to show care and reassurance.
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October 07, 2020
October 07, 2020
What drew you to communications? What are you most proud of? What's your advice to new communicators? Here are five questions with Chloe Riley, SFU Library communication officer.
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August 27, 2020
August 27, 2020
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August 14, 2020
August 14, 2020
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August 14, 2020
August 14, 2020
What happens when you’re asked to create new undergraduate recruitment materials for a faculty with diverse schools and programs and an identity as innovative, artistic, and interdisciplinary?
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August 14, 2020
August 14, 2020
What drew you to communications? What are you most proud of? What's your advice to new communicators? Meet Taylor 'Tay' Assion, manager of marketing and sustainability in Ancillary Services.
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August 14, 2020
What's the best performing SFU News story last month? What Tweet or Facebook post caused the biggest waves? What SFU research story was picked up by media. Check out our monthly analytics.
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July 03, 2020
July 03, 2020
The SFU Video Library will be discontinued at the end of 2020. The technology is at the end of its life and Communications & Marketing will no longer offer it as a video storage service.
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June 15, 2020
June 15, 2020
SFU is launching a brand position and reputation survey to inform our future marketing priorities.
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May 21, 2020
May 21, 2020
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April 23, 2020
April 23, 2020
Changes to the newsletter include a new look and feel, content guidelines and frequency, all to encourage stronger connection with the university’s people, programs and priorities.
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April 16, 2020
April 16, 2020
As our community continues to operate in this new world, we have also begun to share timely non COVID-related news/events that are important for our community.
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March 19, 2020
March 19, 2020
Information and resources for SFU communicators.
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March 16, 2020
March 16, 2020
Christina Hamfelt is the new communications officer within Safety and Risk Services.
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March 13, 2020
March 13, 2020
Looking to get media exposure for an SFU expert?
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March 11, 2020
March 11, 2020
On Feb. 19, a group of 30 SFU communicators toured the university’s new Media and Maker Commons, located in the W.A.C. Bennett Library.
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March 09, 2020
March 09, 2020
Congratulations to Carrie Goodrich, Lisa Pearlman and Dale Northey for picking up Council of Advancement and Support of Education (CASE) design awards.
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March 02, 2020
March 02, 2020
Melissa Shaw has joined the media relations and public affairs team as a communications associate.
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February 24, 2020
February 24, 2020
Rosetta Cannata is a lifelong storyteller and experienced communications leader who has joined the Office of the Vice-President Academic as associate director, communications and marketing.
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February 10, 2020
February 10, 2020
It's the start of a new year and a great time to take a look at the way we communicate.
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February 03, 2020
February 03, 2020
Natalie Lim has joined the Communications and Marketing team as an internal communications associate.
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January 27, 2020
January 27, 2020
Looking for some tips on how to create your communications strategy? Get back to basics with this blog post from the International Association of Business Communicators of B.C.
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January 20, 2020
January 20, 2020
Tiffany Akins, Ian Young and Kayla Schultz are some of the new communicators who joined SFU at the end of 2019.
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December 13, 2019
December 13, 2019
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December 06, 2019
December 06, 2019
Today’s communicators are expected to be skilled content creators, media advisors and social media gurus. Yet one skill remains constant — excellent storytelling.
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December 02, 2019
December 02, 2019
Choose from four exciting variations to wish your clients happy holidays.
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December 01, 2019
December 01, 2019
Rebecca Saloustros is the new communications coordinator in the departments of English and political science. Tessa Perkins Deneault is the new manager of communications and strategy in the Faculty of Communication, Art and Technology.
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November 28, 2019
November 28, 2019
Want to improve your writing? Earlier this year, editor Diane Luckow led a communicators’ storytelling workshop on basic newswriting – ledes, headline and the inverted pyramid.
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November 04, 2019
November 04, 2019
Communications & Marketing has created our first SFU brand video templates for use in Adobe Creative Suite.
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November 01, 2019
November 01, 2019
Carolyn Garner is the new director, marketing and communications in the Faculty of Science.
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October 30, 2019
October 30, 2019
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October 29, 2019
October 29, 2019
As communicators, consistently aligning our storytelling to brand strengthens our individual messages, by positioning us against other university competition, and also reinforces SFU’s reputation.
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October 24, 2019
October 24, 2019
Former editor-in-chief of The Canadian Press holds workshop for academics wanting to get published in The Conversation.
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October 07, 2019
October 07, 2019
Convocation is almost here. Looking for social assets or media lanyards? We have you covered.
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October 01, 2019
Andrea Hedley is the new communications specialist for the Renewable Cities program at the SFU Morris J. Wosk Centre for Dialogue.
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September 16, 2019
September 16, 2019
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September 11, 2019
September 11, 2019
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August 06, 2019
August 06, 2019
In June, the International Association of Business Communicators held their 2019 World Conference in Vancouver. Here are some takeaways from the amazing event.
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August 02, 2019
August 02, 2019
As one of SFU’s major events, convocation is the chance to celebrate student’s hard work and offers a significant brand-building opportunity for the university.
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July 29, 2019
Longtime SFU News editor Diane Luckow led a communicators’ storytelling workshop and walked participants through basic newswriting – ledes, headlines and the inverted pyramid.
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July 25, 2019
July 25, 2019
The Faculty of Arts and Social Sciences, SFU’s largest faculty, has dramatically increased its team of communicators.
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July 22, 2019
July 22, 2019
Tell your stories through the lens of your smartphone.
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July 15, 2019
July 15, 2019
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June 27, 2019
June 27, 2019
Videos are a powerful and compelling way to tell your faculty or department’s story.
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June 21, 2019
June 21, 2019
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June 06, 2019
June 06, 2019
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June 03, 2019
June 03, 2019
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May 28, 2019
May 28, 2019
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April 25, 2019
April 25, 2019
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April 22, 2019
April 22, 2019
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April 17, 2019
April 17, 2019
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April 11, 2019
April 11, 2019
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April 10, 2019
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April 01, 2019
April 01, 2019
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March 20, 2019
March 20, 2019
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March 10, 2019
March 10, 2019
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March 01, 2019
March 01, 2019
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February 08, 2019
February 08, 2019
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February 04, 2019
February 04, 2019
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January 31, 2019
January 31, 2019
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January 29, 2019
January 29, 2019
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January 26, 2019
January 26, 2019
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January 23, 2019
January 23, 2019
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January 21, 2019
January 21, 2019
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January 18, 2019
January 18, 2019
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November 15, 2018
November 15, 2018
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October 10, 2018
October 10, 2018
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October 10, 2018
October 10, 2018
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October 10, 2018
October 10, 2018
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October 10, 2018
October 10, 2018
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October 10, 2018
October 10, 2018
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September 05, 2018
September 05, 2018
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August 08, 2018
August 08, 2018
Over the course of the summer, members of the core project team – Communications & Marketing, Student Services, Advancement and Beedie – have been meeting with faculties and departments to share our strategic approach to brand architecture and the 'look & feel' that will inform institutional recruitment and advertising campaigns.
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July 25, 2018
July 25, 2018
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July 23, 2018
July 23, 2018
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July 16, 2018
July 16, 2018
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June 29, 2018
June 29, 2018
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June 27, 2018
June 27, 2018
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June 26, 2018
June 26, 2018
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June 19, 2018
June 19, 2018
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June 13, 2018
June 13, 2018
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June 12, 2018
June 12, 2018
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June 05, 2018
June 05, 2018
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June 04, 2018
June 04, 2018
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May 08, 2018
May 08, 2018
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May 08, 2018
May 08, 2018
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May 01, 2018
May 01, 2018
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April 26, 2018
April 26, 2018
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April 17, 2018
April 17, 2018
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April 17, 2018
April 17, 2018
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April 17, 2018
April 17, 2018
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April 17, 2018
April 17, 2018
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April 17, 2018
April 17, 2018
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April 10, 2018
April 10, 2018
Looking to tell the university's story in a stunning glossy brochure, then get your hands on a new SFU 101 brochure.
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April 09, 2018
April 09, 2018
Many thanks to Adriana Linoh, marketing and communications director at Beedie, for her excellent presentation at March’s Communicators Workshop on planning a successful integrated marketing campaign.
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March 06, 2018
March 06, 2018
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March 06, 2018
March 06, 2018
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March 06, 2018
March 06, 2018
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March 06, 2018
March 06, 2018
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January 08, 2018
January 08, 2018
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January 08, 2018
January 08, 2018
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January 08, 2018
January 08, 2018
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January 08, 2018
January 08, 2018
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January 08, 2018
January 08, 2018
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January 01, 2018
January 01, 2018
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November 01, 2017
November 01, 2017
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November 01, 2017
November 01, 2017
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November 01, 2017
November 01, 2017