Brand DNA


Engagement and knowledge to improve life and advance society.


Simon Fraser University is Canada’s engaged university. We generate knowledge and connect teaching, community engagement, research and innovation to help create the world our communities desire. Born from radical origins in the 1960s, SFU has a distinct west coast spirit that challenges conventions, celebrates new ideas, and embraces unconventional partnerships. Our students, faculty and staff hail from all over the world, and help inform our unique local and global perspectives.

We believe in the potential of our people to shape and influence society. They are fueling research discoveries, initiating social innovations, and developing solutions that have purpose and impact.



We move beyond tradition. Our ideas and capabilities are timely, emergent and ahead of the pack.


We go where others won’t. We take risks, give voice to difficult ideas and align our values and vision to create impact.


We improve lives using the power of knowledge, advocacy and engagement.


We create a culture of openness where our campuses, programs, events and partnerships invite and welcome diversity and community participation.


We make things happen. We strive and reach to overcome limitations and barriers.