Images, icons and files

Copy is only a part of how users get information from your website. Images, icons, graphics and files convey additional, at-a-glance messages that are crucial for cohesive and scannable content.  

Downloadable files can provide additional content without overcrowding the page. However, main content should never be accessible only via a downloadable file.

Keep in mind that dowloading a PDF document takes longer than opening a page and that file dowload is not mobile-friendly.

Best practices

  • File names should not contain any spaces; replace them with hyphens or underscores
  • File titles should be descriptive and link to the download
  • Reduce the size of downloadable documents when possible
  • Provide PDFs for documents that need to be printed
  • If using AEM, upload your files to DAM and use the “Download” component on the webpage