Website tools

Working on a new departmental website, or a website refresh? The following tools will set you off on the right foot.

Google Analytics

The Google Analytics dashboard will automatically pull some of the standard analytics for your website.

Competitive analysis

The competitive analysis template provides a brief outline as to how to structure your review of other sites.

Website audit

The website audit template will help you review the content currently on your site.

Website plan

The website plan template will lay out key goals and objectives that support the overarching strategy of your faculty/department/unit at SFU.

Content plan

The content plan template helps lay out the goals and audience for different sections of the site and helps assign content owners for different sections of the site.

Writing for the web

This document outlines best practices for writing for the web.

AEM style guide

This guide provides best practices for setting up new pages in AEM or editing existing ones.