Embrace the communication of the digital age
The world has changed. Media habits have morphed from static to dynamic, local to global, and 9 to 5 to 24/7. Public relations, marketing, communications, business, and political professionals are struggling to keep up with changes brought on by a radical new way of communicating, resulting in high demand for trained digital communications experts.
Study social media, SEO, web marketing, and more
SFU’s Digital Communications Certificate will give you the knowledge and skills you need to build community around a brand or organization using online content marketing, web advertising, and social media.
Throughout eight practical courses, we’ll focus on the latest tools, techniques, and skills associated with the following:
- Social media networking, integration, and outreach
- Blogs and writing for the web, including the principles of search engine optimization (SEO)
- Content marketing
- Online display advertising and pay-per-click platforms
- Website mechanics
Hands-on case studies from real companies and organizations, business-focused assignments, and a three-week professional practicum at a Metro Vancouver organization will help you solidify your training and build a marketable portfolio for your post-graduation job search.
Learn from Vancouver’s top digital communications experts
Industry experts from throughout Vancouver teach all of the courses in the program, which will take place at SFU Surrey, located near Surrey Central SkyTrain Station.
Get ready to take on a new career in digital marketing and communications
Our digital communications training will give you an edge in Vancouver’s competitive job market: You’ll graduate with a working knowledge of search engine optimization (SEO), social media networking, online advertising, content marketing, and more. You’ll also be ready to complete industry-recognized certificates including Google’s Adwords Individual Certificate and Hootsuite’s Professional Certificate.
Is the Digital Communications Certificate for you?
This program is for public relations, marketing, journalism, business, government, NGO, non-profit, and other professionals who need to master the communication tools of the digital age. It’s also ideal for recent university graduates who wish to round out their education with practical training that will give them an advantage in the workforce.