B2B340

Content Management System (CMS) and B2B Service Vendors

Organizations are driven by volumes of data and content that require efficient and cost-effective management. Using a content management system (CMS)—technology that centralizes and manages content including editing, publishing, version control and more—makes your digital content smarter and more powerful. A CMS also provides a sense of control over B2B communications as teams struggle with information overload. However, with hundreds of technology platforms available, selecting a CMS vendor is not easy.

This course explores CMS fundamentals, including features, benefits, and determining if and when your organization needs a CMS. We’ll also take a look at how to evaluate, rate and select a CMS technology provider, along with other suppliers that deliver B2B communications services including PR, advertising and specialty marketing agencies. We’ll establish criteria for conducting a vendor review, setting budgets, and asking the right questions of potential B2B partners.

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Online - Rob Wilson $640.00 30 Register

For online offerings, registration may close up to two business days before the course begins. Your course begins on the first date listed and ends six days after the last date listed. The interim dates/times are not your actual online class times.

What will I learn?

This course will cover the following:

  • CMS fundamentals, including what they are, features and benefits
  • How to determine when a CMS, or other external service, is necessary
  • What to look for when choosing a CMS platform based on business scenarios (from simple to complex)
  • A review of leading CMS vendors (using Gartner Magic Quadrant and other reviews)
  • The vendor selection and purchasing process: how to select the right vendor, determine the right budget and ask the right questions
  • How to plan for growth to meet future CMS requirements and changing B2B content dashboard needs

How will I learn?

  • Lectures
  • Online discussions
  • Assignments
    • Business needs assessment
    • Vendor review
    • Vendor selection
    • Mock interviews and report card rating

How will I be evaluated?

  • Online participation 25%
  • Assignments 75%

Learning materials

  • Presentations
  • Resources
  • Online tutorials
  • Handouts

Hardware and software requirements 

We deliver this course using SFU's online course management system, Canvas. You will receive course details and Canvas access instructions on the first day of the course. You can check if your browser is compatible with Canvas here.

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