Content marketing is the cornerstone of all B2B leadership strategies. It’s the new SEO that distributes your brand messaging, positions your executives as thought leaders, and helps prospects find you on the social web.
This course will take you through a framework to develop an effective B2B content marketing strategy and overcome challenges associated with content production. We’ll look at how to choose and prioritize content types based on personas and the buying cycle. From white papers to blogs, e-books to info graphics, learn which sharing tactics work best for each content asset, and when. We'll discuss best practices for optimizing, socializing, promoting and “monetizing” your corporate content across all channels.