Social, digital and B2B networking tactics are fundamental to any successful brand-building strategy. As B2B communicators are learning, this requires the creation and optimization of branded online content.
This course will teach you how to develop a digital footprint on social channels that target industry prospects and peers. You'll learn how to develop a social media plan that identifies the necessary touch points for B2B networking, the type of content and multimedia to start business conversations, and the communication etiquette specific to each channel.
We’ll also explore options for extending the online brand to mobile and digital apps. Using social media scheduling tools, you will learn how to time and publish posts to increase the influence of your B2B channels while increasing your stakeholder audience. We’ll also cover best practices from B2C social communities as well as social media optimization (SMO) tactics that promote content and nurture interest among B2B targets.