Effective writing for business provides industry learning, inspires dialogue and encourages interaction. Using language that speaks directly to stakeholders involves the ability to create the right content, in the right format, for the right delivery channel. As a result, a B2B communications expert must not only determine the best stories to tell, but the best way to distribute them.
This course will teach you how to research, compile and write insightful B2B content assets for blog posts, white papers, e-books and case studies. This includes best practices for writing on multi-screen channels including web, social networks and digital devices.