PR is a powerful corporate storytelling practice that place B2B brands directly in front of their stakeholders. Often referred to as “earned media”, traditional PR tactics involve relationship-building with print journalists, magazine editors, TV commentators and radio announcers. Online networks have added social influencers to the list of PR stakeholders including bloggers, groups and niche communities.
In this course, we'll look at how to research trade titles, identify business reporters, and find top industry bloggers to customize a list of influencers that are interested in following your corporate story. You'll learn how to write news releases that catch media and influencer attention, and learn how to socialize your media coverage for your online newsroom. By creating a step-by-step PR strategy, you’ll learn when and how to spark conversations with influencers online, how to create real-time news feeds on popular social networks, and how to track the reach of your message. Using case studies, we'll examine both PR successes as well as how modern companies handle their PR in crisis situations.