With the ability to impact both corporate reputation and sales, most companies strive to be recognized as industry thought leaders. But for thought leadership to work, it has to do exactly that—lead. It has to bring prospects to you seeking advice, information, and finally, your products and/or solutions. Influential campaigns will provide insights, provoke debate, establish new ways of thinking, and ultimately, help business leaders make decisions.
This course explores how to make your company’s expertise invaluable to your prospective stakeholders. We’ll apply a cross-industry structure that defines topics, identifies opinion influencers, develops original research, and launches B2B content assets. You'll learn how to maximize return on investment while building a sustainable, ongoing thought leadership program.