BCPW539
Communicating Through Change
Leaders set strategy, but employees effect change. Recent research indicates that communications is one of three core resources necessary for successful change.
Over four interactive sessions, you will learn how to plan and implement communication strategies in support of organizational and project change. Using games, case studies, and scenarios, we will explore the dynamics of change, how people react to change, and how to use communications to move change forward. We will review a four-step change methodology and develop communication plans that you can put into use in the office.
Related program(s)
This course is available at the following time(s) and location(s):
| Section | Session(s) | Date/time* | Campus | Instructor(s) | Cost | Registration |
|---|---|---|---|---|---|---|
| BCPW539-VA11441 | 4 | Summer 2014 6:30–9 pm |
Van | Nicky Fried and Bryan Krafchik |
TBA | Begins Fall 2013 |
* This course involves 10 instructional hours.
What will I learn?
By the end of the course, you should be able to do the following:
- Articulate the key drivers for change
- Define organizational change and its implications for employees
- Recognize the relationship between communications and change
- Understand the process of individual change and the change behavioural types
- Analyze the impact of communications in the change process and identify its key role in a change plan
- Explore a four-step change communications methodology
- Develop a strategic change communications plan
- Appreciate the significance of dialogue, feedback, and reward during change
How will I learn?
You will learn concepts and skills through the following activities:
- Lectures
- Class discussions
- Group assignments
- Demonstrations
- Case studies
- In-class exercises
- Homework assignments
How will I be evaluated?
You can expect to complete the following:
- In-class participation
- Group assignment
- Individual assignment
Textbooks and learning materials
We will provide custom course materials.