BCPW534
Corporate Storytelling: The Essence of Management Communications
Fortune 500 companies are using storytelling to ignite and drive change, engage employees, and share knowledge. In this course, you will learn how to find, develop, and deliver the stories that get people working together, facilitate sharing of knowledge, and tame the office grapevine. You’ll learn to develop stories (both written and oral) that are relevant to your workplace, and then adapt them for different situations.
| Section | Sessions | Dates | Time | Campus | Instructor(s) | Hours | Cost | Registration |
|---|---|---|---|---|---|---|---|---|
| BCPW534-VA11241 | 1 - Thu | May 24, 2012 |
9 am–3 pm | Van | Nicky Fried | 5 | $240 | Register |
| BCPW534-VA11341 | Summer 2013 | 9 am–3 pm | Van | Nicky Fried | 5 | $240 | Registration begins in Fall 2012 |
This course is part of the following program(s):
What will I learn?
By the end of the course, you will be able to do the following:
- Discuss and describe the value of storytelling as a corporate tool
- Identify different types of stories
- Analyze corporate stories
- Outline key elements of storytelling
- Find, plan, write, present, and assess a story
How will I learn?
- Lectures
- Class discussions
- Group assignments
- Demonstrations
- Case studies
- In-class exercises
How will I be evaluated?
Your grade will be based on your participation.