BCPW603
Making the Pitch: How to Get the Media's Attention and Keep It
Working with the media and online influencers is a powerful and cost-effective way to promote a business or non-profit group. But how do you get the attention of swamped editors, producers, writers, and bloggers? Learn what media professionals are looking for and what effective pitches and media materials look like.
Related program(s)
This course is available at the following time(s) and location(s):
| Section | Session(s) | Date/time* | Campus | Instructor(s) | Cost | Registration |
|---|---|---|---|---|---|---|
| BCPW603-VA11341 | 1 | Friday Jun 7, 2013 9 am–5 pm |
Van | Carla Shore | $310 | Register |
* This course involves 8 instructional hours.
What will I learn?
By the end of the course, you will be able to do the following:
- Research and compile a targeted media list
- Write and format media materials including news releases, media advisories, and key messages
- Craft a phone or email pitch to a reporter or blogger
- Understand who the media are and how they work
- Describe how reporters and editors make decisions in the newsroom
- Identify social media tools and their uses in publicity campaigns
- Evaluate the success of a publicity campaign
How will I learn?
You will learn concepts and skills through the following activities:
- Lectures
- Class discussions
- Case studies
- Role play
How will I be evaluated?
Your grade will be based on the following:
- Work samples
- Participation
Textbooks and learning materials
We will provide custom course materials.