ONE-DAY BOOT CAMPS AT SFU VANCOUVER

Business-to-Business Marketing

This hands-on boot camp is for communications, marketing, branding, and digital content professionals who would like a day of intensive training on effective business-to-business (B2B) marketing.

We’ll cover the following:

  • Writing styles
  • Digital assets
  • Key digital content marketing tactics
  • How to navigate specific B2B social platforms
  • The basics of social web monitoring
  • How to define and identify thought leadership opportunities
  • Building strategies that focus on thought leadership
  • How B2B marketing differs from business-to-consumer (B2C) marketing
  • Language specific to B2B communications, including demand and lead generation, vendor selection and management, reputation management and governance, technology platforms, and content management systems

By the end of the day, you should be able to integrate digital and social technologies to leverage corporate content across mobile, online, and print platforms, and connect with industry players through strategic thought leadership campaigns that build brand awareness and engage influencers.

Saturday, November 2, 2013, 10 am–4 pm
SFU Vancouver Harbour Center campus
$166.95

Register

Instructors

Jennifer Bach

Jennifer Bach is a senior B2B marketer at TELUS International, the global technology arm of TELUS.  Awarded the TELUS President’s Club in 2011, Jennifer has created B2B programs based on thought leadership partnerships with Fortune 500 companies including Dell, Oracle, Zynga and Google. She has produced B2B videos for international stakeholders that have won Telly and Stevie Awards. Jennifer provides corporate training to TELUS executives in the use of social media, PR and stakeholder networking to gain credibility and establish industry trust. Prior to this role, she was a global product communications manager at Kodak.

Natasha Netschay Davies

Natasha Netschay Davies is the founder of Business2Social.com, a digital and social media communications agency. She provides strategy and new media corporate training to companies and non-profits on how to engage stakeholders using the most effective web and mobile tools.

Recognized as one of Canada’s first high tech journalists, Netschay Davies was a reporter for The Globe and Mail and Chatelaine Magazine. As an editor, she has developed and managed virtual newsrooms for Internet News and Stockhouse. She was the podcast host of Modem Women, the online arts broadcaster for TravelLive, and covered high tech conferences across North America.

In 2009, she built a social media department for Peak Communicators, B.C.’s largest independent PR agency. As director of digital and social media, she customized programs for clients including TELUS International, 7-Eleven Canada, Canadian Diabetes Association, and Coast Capital Savings.

Natasha has taught the intricacies of the web to students enrolled in government-funded initiatives, developed a course on digital journalism for the Art Institute of Vancouver, and taught web PR and writing at Langara College. At SFU, she teaches in the PR and Digital Certificate programs. A sought-after speaker on all things digital, she regularly gives speeches at conferences including BC AIM, CPRS, and TECNA.

Business marketing