Communications Planning for PR Pros

This hands-on boot camp is for junior and mid-level communications managers—from agency to in-house—who would benefit from an intensive introduction to strategic communications planning.

We’ll explore the basics, including research, strategy, tactics, measurement, evaluation and budgeting. This will include discussion of the RACE formula, effective tools and techniques, and selecting the right vehicle for your needs—is it an event, a press release or a Facebook page?

By the end of the day, you’ll have honed your planning skills, clearly understand the elements of an effective communications plan, and be ready to research, develop, and draft your own plan.

We encourage you to bring your laptop computer.

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Vancouver 1 Fawn Mulcahy $166.95 25 Register


Fawn Mulcahy

Fawn Mulcahy has over 20 years of public relations experience in agency, client-side and consultation capacities. She has also produced special events in Canada, the US, Russia, Switzerland and the UK.

Currently the senior manager of sponsorship marketing with RBC, Fawn spent four years working on the 2010 Winter Games with both the Organizing Committee and Canwest. She has been teaching PR and special events planning for over 11 years.

Darren Roberts

Darren Roberts brings 20+ years of international experience working with organizations that address challenges including business strategy, brand awareness, evolution and protection, change management and marketing communications (digital and traditional). He excels at balancing data, stakeholder information and trend analysis, and he has a keen business acumen for creating strategies and plans that go beyond the communications environment and help companies achieve specific goals.


Share this page: