How to Create a Winning Social Media Strategy

So you've been posting, tweeting and sharing, and you just feel like you’re not getting places in this noisy digital world? Maybe it’s time to write (or refresh) your social media plan. Having a documented social media strategy will not only make you more efficient, but also significantly improve your results!

This boot camp is for you if you would like to use social media strategically to increase the online presence of your personal brand, department, or organization. It's designed for recent graduates, professionals, service providers, marketers, community managers, executives, business owners and others.

We will discuss the importance of a good social media strategy and demonstrate actionable steps you can take to develop a sustainable, measurable and scalable social media marketing plan tailored to your own needs and goals. Ultimately, this will help you create more awareness, relationships and leads for your brand and business.

We encourage you to bring your laptop computer. Join the conversation using the hashtag #SFUSocialBC

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Vancouver 1 Wahiba Chair $166.95 32 Register

What will I learn?

We will cover topics including the following:

  • How to build a voice and values around your brand
  • The right channels for you
  • How to craft and grow your online “ecosystem”
  • The balance of a good content strategy, listening and engagement tactics
  • Setting goals and measuring your social media growth


Wahiba Chair

Wahiba Chair is a senior social media strategist and instructor with over 10 years of direct experience in technology, digital and social media marketing in agency and consultation capacities.

Wahiba has helped companies ranging from start-ups like Auto Stitch App (acquired by Google) to global brands like Toyota develop integrated and measurable social media strategies. Most recently, she was the lead social media strategist for the 2017 BC General Election, which resulted in a 67 per cent increase in advance voter turnout (since the previous election) and one of the highest community engagement rates in the history of B.C. elections.

Wahiba’s passion for social media marketing prompted her to start #YVRSocial, a series of often sold-out panel events that aim to elevate and connect the social media marketing community in Vancouver.

In addition to hosting #YVRSocial, Wahiba speaks at conferences such as SFU’s Marketing in Focus and Social Media Camp, the largest event of its kind in Canada.

A native French speaker with solid familiarity of the Arabic language and cultural norms, Wahiba offers a unique perspective on social media and technology in global markets.

Wahiba has an MBA from Simon Fraser University. Connect with her on Twitter or LinkedIn.