BOOT540

How to Create a Winning Social Media Strategy

So you've been posting, tweeting and sharing, and you just feel like you’re not getting places in this noisy digital world? Maybe it’s time to write (or refresh) your social media plan. Having a documented social media strategy will not only make you more efficient, but also significantly improve your results!

This boot camp is for you if you would like to use social media strategically to increase the online presence of your personal brand, department, or organization. It's designed for recent graduates, professionals, service providers, marketers, community managers, executives, business owners and others.

We will discuss the importance of a good social media strategy and demonstrate actionable steps you can take to develop a sustainable, measurable and scalable social media marketing plan tailored to your own needs and goals. Ultimately, this will help you create more awareness, relationships and leads for your brand and business.

We encourage you to bring your laptop computer. Join the conversation using the hashtag #SFUSocialBC

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Vancouver 1 Wahiba Chair $166.95 40 Register

What will I learn?

We will cover topics including the following:

  • How to build a voice and values around your brand
  • The right channels for you
  • How to craft and grow your online “ecosystem”
  • The balance of a good content strategy, listening and engagement tactics
  • Setting goals and measuring your social media growth

Instructor

Wahiba Chair

Wahiba Chair is an award-winning digital technologist with over 10 years of experience in marketing and communications including branding, public relations and digital marketing—both in-house and agency side.

At her agency, MediaTouch.ca, she helps companies build and improve their online presence through sustainable, measurable and scalable content and social media strategies.

Chair built her digital skills as the founder of Carrotlines, Canada’s top health and fitness platform. By working closely with targeted partners and sponsors, she increased the mobile and social media community to over 100,000 monthly active members, and catapulted the app to a Top-10 category listing on iTunes.

As a HootSuite ambassador, Chair speaks at conferences such as Social Media Camp and contributes to influential digital outlets such as the Klout Blog and Social Media Today.

A native French speaker with solid familiarity of the Arabic language and cultural norms, Wahiba offers a unique perspective on social media and technology in global markets.

Wahiba has an MBA from Simon Fraser University. Connect with her on Twitter, Google+ and LinkedIn.

 

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