BOOT170

Introduction to Facebook Advertising

With wider adoption of social media and declining organic reach, Facebook advertising has become one of the most effective social media advertising channels for organizations of all sizes.

In fact, Facebook controls 19.7 percent of the U.S. digital ad market (Ad Week).

Whether your goals are to grow your brand awareness, drive traffic to your website and/or generate leads, Facebook’s ad platform offers powerful options for targeting, creative and placement that will help you drive measurable results.

At the end of this boot camp, you will leave with a solid foundation in Facebook advertising strategy and tactics, and you will also be able to implement or enhance your own Facebook ad campaigns.

This boot camp is designed for professionals, business owners, not-for-profit leaders, service providers, social media marketers and others with little to no experience with Facebook ads. If you have used Facebook ads but feel that you’re not getting the results you need, this boot camp can help you take your campaigns to the next level.

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Vancouver 1 Wahiba Chair $166.95 39 Register

What will you learn?

  • How your Facebook ad strategy fits within your marketing plan
  • How to create a Facebook Ad Account
  • Facebook Ads Structure
  • How to use the Facebook Ads Manager
  • Which campaign objective to pick and why
  • Facebook targeting, ad format and placement options
  • How to pick the right audience for your Facebook ads
  • Monitoring and optimizing your Facebook ad campaigns
  • Facebook ad campaign KPIs (based on your objectives)
  • Facebook campaign best practices 

This boot camp will feature real-life examples, case studies and hands-on activities.

We encourage you to bring your laptop computer and have a Facebook ad account set up with a Facebook page.

You can join the conversation using the hashtag #SFUSocialBC

Instructor

Wahiba Chair

Wahiba Chair is a senior social media strategist and instructor with over 10 years of direct experience in technology, digital and social media marketing in agency and consultation capacities.

Wahiba has helped companies ranging from start-ups like Auto Stitch App (acquired by Google) to global brands like Toyota develop integrated and measurable social media strategies. Most recently, she was the lead social media strategist for the 2017 BC General Election, which resulted in a 67 per cent increase in advance voter turnout (since the previous election) and one of the highest community engagement rates in the history of B.C. elections.

Wahiba’s passion for social media marketing prompted her to start #YVRSocial, a series of often sold-out panel events that aim to elevate and connect the social media marketing community in Vancouver.

In addition to hosting #YVRSocial, Wahiba speaks at conferences such as SFU’s Marketing in Focus and Social Media Camp, the largest event of its kind in Canada.

A native French speaker with solid familiarity of the Arabic language and cultural norms, Wahiba offers a unique perspective on social media and technology in global markets.

Wahiba has an MBA from Simon Fraser University. Connect with her on Twitter or LinkedIn.