In today's world, organizations are increasingly held publicly accountable and expected to be socially responsible. Members of the public expect transparent information and opportunities for consultation. They're also using social media to share their opinions with others and influence the success of programs. In light of these trends, the communications industry is shifting towards a new model of public engagement.
Good communicators understand that the days of relying primarily on one-way communications to connect with key audiences are gone. They recognize that meaningful engagement, two-way communications and good stakeholder relations are key parts of the new model of public relations.
This highly interactive workshop will provide a practical introduction to public engagement for professionals working in communications roles. Working through a case study to apply the material, you will develop basic skills for involving the public and stakeholders in your organization's activities and decisions, and incorporating public engagement into your communications efforts.
This workshop was formerly called Public Engagement 101.