In today's world, organizations are increasingly held publicly accountable and expected to be socially responsible. Members of the public expect transparent information and want to be consulted on projects and decisions that interest or directly affect them. Involving the public and key stakeholders as decisions are being made can lead to more informed decision-making and stronger solutions to problems, as well as build trust and improve stakeholder relationships with organizations.
In light of these trends, the communications industry is adapting and starting to embrace public engagement. Good communicators understand that the days of relying primarily on one-way communications to connect with key audiences about a decision that is being made – or has already been made – are gone. They recognize that meaningful engagement that involves the public in the decision-making process using two-way communications and good stakeholder relations are key to the new model of effective public relations.
This highly interactive workshop will provide a practical introduction to public engagement for professionals working in communications roles. Working through a case study to apply the material, you will develop basic skills for involving the public and stakeholders in your organization's activities and decisions, and incorporating public engagement into your communications efforts.
This workshop was formerly called Public Engagement 101.