The craft beer business is a very competitive one, with many entrants vying for the consumer’s palate and dollar. While the romance and appeal of the business might lie in the design of brews and the craft of brewing, what distinguishes the successful craft brewery from the also-rans is more likely to be found in healthy management, with particular attention to the management of operations, sound marketing, and the formulation and implementation of a rigorous strategy. In this course, you will learn the basics of operations management, the fundamentals of consumer behaviour and marketing, and how to formulate and implement corporate strategy.
The course starts with a brief overview of the basics of operations management, proceeds to outline the fundamentals of consumer behaviour with particular reference to beverages as well as the principles of marketing, and concludes with an overview of strategy formulation and implementation.
Note: Students must be at least 19 years of age to participate in this course and/or the Craft Beer and Brewing Essentials program.