DCIM320
Content Creation, Editing, and Search Engine Optimization
Whether you’re promoting yourself, your services, or your brand, creating content can be an effective way to get noticed. This course will teach you how to create compelling content, develop stories that your audience will spread, and generate a plan to keep them current.
We will also explore the principles of search engine optimization, practical applications for optimizing a site to capitalize on web traffic, and methods of creating branded content that can enhance the story of your brand.
This course is available only as part of the Digital Communications Certificate.
What will I learn?
By the end of the course, you should be able to do the following:
- Write and edit concise, compelling, action-oriented copy for the web
- Find the voice within your brand’s voice
- Build and expand your readership
- Understand various blogging platforms
- Expand content into video (vlogging)
- Develop an editorial calendar and come up with story ideas for branded content
- Understand the principles of search engine optimization
- Perform SEO keyword research
- Monitor an SEO campaign
How will I learn?
- Lectures
- Class discussions
- A take-home assignment
- Case studies
- In-class exercises and presentations
- Additional reading
- Course project
Learning materials
We will provide custom materials.