DCIM340
Email Marketing and Mobile Communications
Find out how email and mobile marketing can enhance your brand awareness, loyalty, and sales, and examine the evolving mobile landscape and how it’s changing marketing communications.
This course will teach you how to plan and deploy two highly effective permission-based marketing techniques: email marketing and mobile communications. You will learn how to develop a database of customers and stay engaged with them through your marketing cycle.
This course is available only as part of the Digital Communications Certificate.
What will I learn?
This course will cover the following:
- An introduction to email marketing and mobile marketing—what it is and how to use it to achieve objectives
- Canada’s mobile landscape, including emerging trends and the impact on marketing communications
- How to plan, design, deploy, and measure a successful email or mobile marketing campaign, including tips on list building and retention
- How to keep your audience engaged, including tips and tactics to make sure people read and act on your emails and mobile messages
- Considerations and tools for developing a mobile-enabled website
- Permission-based policies for direct marketing
How will I learn?
- Lectures and class discussions
- Analysis of case studies
- A take-home assignment
- Independent and group in-class assignments and presentations
Learning materials
We will provide custom materials.