EDIT505
Writing and Editing for the Web
Writing for websites is not the same as writing for print media. Effective web writing requires writers and editors who understand the possibilities, limitations, and interactivity of the web, as well as how people read web and print copy differently.
This course is an overview for those interested in new media. It will introduce you to a range of skills that interactive writers and editors need, including content research and development, information architecture, search engine optimization, adapting print materials for the web, and understanding Web 2.0.
Through lectures, examples, computer lab work, and take-home assignments, you’ll learn how to adapt writing and editing skills to interactive media. Knowledge of HTML is not required for this course.
This course is available at the following time(s) and location(s):
| Section | Session(s) | Date/time* | Campus | Instructor(s) | Cost** | Registration |
|---|---|---|---|---|---|---|
| EDIT505-VA11371 | 5 |
Wednesdays Oct 23–Nov 20, 2013 6:30–9:30 pm |
Van | Lisa Manfield | $400 | Register |
| EDIT505-VA11411 | 5 | Spring 2014 | Van | Lisa Manfield | $400 | Begins Fall 2013 |
* This course involves 15 instructional hours.
** Members of the Editors' Association of Canada are eligible for a 10 percent discount. Please contact us to confirm your membership and register. You may not combine discounts.
What will I learn?
By the end of the course, you will be able to do the following:
- Understand the purpose behind Web 2.0 tools and SEO in web content
- Describe the difference between print and web copy requirements
- Understand the web writing process from start to finish
- Tailor and adapt content for the web
- Research and select appropriate keywords, understanding their role in web copy
- Develop a simple site architecture
- Write web articles, web page content, and web ads that are search engine optimized
- Define and write microcontent
- Apply hyperlinks effectively to web copy
How will I learn?
- Lectures
- Demonstrations
- In-class exercises
- Independent take-home assignments
- Reading
How will I be evaluated?
Your grade will be based on the following:
- Assignments (85%)
- Participation (15%)
Textbooks and learning materials
We will provide custom course materials.