EDIT505

Writing and Editing for the Web

Writing for websites is not the same as writing for print media. Effective web writing requires writers and editors who understand the possibilities, limitations, and interactivity of the web, as well as how people read web and print copy differently.

This course is an overview for those interested in new media. It will introduce you to a range of skills that interactive writers and editors need, including content research and development, information architecture, search engine optimization, adapting print materials for the web, and understanding Web 2.0.

Through lectures, examples, computer lab work, and take-home assignments, you’ll learn how to adapt writing and editing skills to interactive media. Knowledge of HTML is not required for this course.

Section	Sessions	Dates	Time	Campus	Instructor(s)	Hours	Cost	Registration
EDIT505-VA11241	2 - Sat	Aug 18–25, 2012	9 am–5 pm	Van	Lisa Manfield	15	$460	Register
EDIT505-VA11271	5 - Mon	Oct 15–Nov 19, 2012 (no class Nov 12)	6:30–9:30 pm	Van	Lisa Manfield	15	$460	Register

This course is part of the following program(s):

What will I learn?

By the end of the course, you will be able to do the following:

Understand the purpose behind Web 2.0 tools and SEO in web content
Describe the difference between print and web copy requirements
Understand the web writing process from start to finish
Tailor and adapt content for the web
Research and select appropriate keywords, understanding their role in web copy
Develop a simple site architecture
Write web articles, web page content, and web ads that are search engine optimized
Define and write microcontent
Apply hyperlinks effectively to web copy

How will I learn?

Lectures
Demonstrations
In-class exercises
Independent take-home assignments
Reading

How will I be evaluated?

Your grade will be based on the following:

Assignments (85%)
Participation (15%)

Textbooks and learning materials

We will provide custom course materials.