MGMT420
Business Strategy (to be taken last)
Learn how marketing, finance, production, and human resources factor into an effective strategic plan for any organization. Topics include industry analysis, competitive strategic analysis, analyzing internal strategic resources and capabilities, business-level strategies and tactics, stakeholder preferences, and managing strategic change.
Prerequisite(s):
This course is available at the following time(s) and location(s):
| Section | Sessions | Date/time | Campus | Instructor(s) | Cost | Registration |
|---|---|---|---|---|---|---|
| MGMT420-VA1137 | 7 | Saturdays Sep 21–Dec 7, 2013 9 am–4 pm (no class Sep 28, Oct 12, Oct 26, Nov 9, and Nov 23) |
Van | Andrew Hiscox | $590 | Register |
What will I learn?
After completing this course, you should be able to do the following:
- Consider the strategic planning process from the point of view of the senior executive team
- Integrate marketing, finance, production, and human resources into a cohesive strategic plan
- Analyze internal resources, capabilities, and stakeholder preferences
- Match corporate competencies and resources with economic opportunities and risks
- Conduct industry and competitive analyses
- Manage strategic change
How will I learn?
This university-level course may consist of a combination of lectures, workshops, case studies, examinations, projects, papers, assignments, and group presentations. It requires at-home study and preparation. You can expect reading and other assignments on a weekly basis.
How will I be evaluated?
We'll evaluate your performance in this course using a combination of in-class or take-home assignments, exams, individual or group projects, participation, and attendance. To meet course demands, you should have an advanced level of written and spoken English.
If English is not your first language, we recommend you complete the International English Language Testing System (IELTS) with a minimum overall band score of 6.5. If you have any questions or concerns about your English language proficiency, we encourage you to contact us.
Textbooks and learning materials
Course fees do not include textbooks or other materials, which you may purchase from the SFU Bookstore. We recommend you purchase your textbooks as soon as you've registered. The quantities are limited at the bookstore.
The textbook for the course is Essentials of Strategic Management by Hill, Charles W. and Gareth R. Jones (2012, 3rd ed., ISBN:9781111525194).
Professional development credits
This course may meet the requirements for the following designation(s):