MGMT240
Introduction to Marketing
This course explores the role of marketing in organizational success in the competitive global environment. Acquire basic marketing techniques and an appreciation of why companies of all sizes must develop a market- and consumer-oriented focus.
Related program(s)
This course is available at the following time(s) and location(s):
| Section | Sessions | Date/time | Campus | Instructor(s) | Cost | Registration |
|---|---|---|---|---|---|---|
| MGMT240-VA1137 | 12 | Thursdays Sep 19–Dec 5, 2013 6–9:30 pm |
Van | Noel Genoway | $590 | Register |
What will I learn?
After completing this course, you should be able to do the following:
- Explain how marketing relates to other organizational functions
- Segment markets, assess market potential, and select appropriate target markets
- Assess consumer needs and buying behaviour, and identify key buying criteria
- Choose effective strategies for managing a product
- Create a marketing strategy
How will I learn?
This university-level course may consist of a combination of lectures, workshops, case studies, examinations, projects, papers, assignments, and group presentations. It requires at-home study and preparation. You can expect reading and other assignments on a weekly basis.
How will I be evaluated?
We'll evaluate your performance in this course using a combination of in-class or take-home assignments, exams, individual or group projects, participation, and attendance. To meet course demands, you should have an advanced level of written and spoken English.
If English is not your first language, we recommend you complete the International English Language Testing System (IELTS) with a minimum overall band score of 6.5. If you have any questions or concerns about your English language proficiency, we encourage you to contact us.
Textbooks and learning materials
Course fees do not include textbooks or other materials, which you may purchase from the SFU Bookstore. We recommend you purchase your textbooks as soon as you've registered. The quantities are limited at the bookstore.
The textbook for this course is Marketing (Canadian Ed) by Solomon (2013, 4th ed., ISBN: 9780132913171).
Professional development credits
This course may meet the requirements for the following designation(s):
- Qualified Administrative Assistant (QAA)
- Certified in Management (CIM)
- General Business Studies Program (GSP) Fellow of the Credit Union Institute of Canada (FCUIC)
- Management Studies Program (MSP) Associate of the Credit Union Institute of Canada (ACUIC)
- Associate of the Institute of Canadian Bankers (AICB)
- Fellow Chartered Insurance Professional (FCIP)
- RIMS Fellow (RF)
- Supply Chain Management Professional