PRP240
Freelance Business Basics
You can’t overestimate the value of business acumen. This broad course will help prepare you to enter, understand, and navigate the business environment as a public relations specialist.
You'll review job search strategy, turn your résumé into brand-building collateral, and learn to set yourself apart in an interview.
Instructor: Russel Garrett
This course is available only as part of the Public Relations Certificate.
What will I learn?
This course will cover the following:
- Business basics, including entrepreneurism, mission, vision, marketing, profit analysis, time management, staff and leadership, pricing, and financial statements
- Proactive job search techniques
- Networking skills
- How to access the hidden job market
- How to write an effective résumé and give a great interview
How will I learn?
- Interactive lectures
- Breakout sessions
- Class discussions
- Individual assignments
- In-class exercises
How will I be evaluated?
- Résumé review and rewrite
- Work assignments
- Attendance and participation
Textbooks and learning materials
You need a copy of the Canadian Press Stylebook. We will provide other custom course materials.