PRP210
Media Relations and Social Networking
Get the social media skills and confidence you need to work with journalists. Whether you're dealing with print, broadcast, or web writers, the fundamentals don't change. Learn what constitutes news, how to get reporters interested in a story, and how to field difficult questions.
Instructors: Natasha Netschay Davies and Sara Padidar.
This course is available only as part of the Public Relations Certificate.
What will I learn?
In this course, we’ll cover the following:
- A review of Canadian media outlets
- What journalists and media outlets are looking for, and how decisions are made in the news room
- How socio-economic trends influence news coverage
- How to compile a targeted media list
- How to conduct an interview with a reporter
- The difference between media relations and social web relations
- How the popular social networks work, and what opportunities they provide
- Key components of a social media communications plan
- Social search techniques for identifying key bloggers, tweeters, and social groups
- How to adapt a news release for social platforms
- How (and why) to monitor online conversations
How will I learn?
- Lectures, discussions, and in-class exercises
- Readings and case studies
- Independent take-home assignments
- Role playing
How will I be evaluated?
- Assignments/reports/projects
- Work samples
- Class participation
- Final exam
Textbooks and learning materials
You need a copy of the Canadian Press Stylebook. We will provide other custom course materials.