PRP110
Fundamentals of Public Relations
This course is a real-world orientation to the practice of public relations. Using case studies and current media coverage, you'll learn about the role of PR in organizations and study the application of communication tools. Starting by looking at the PR practitioner, you'll look at the steps to developing a communications plan and move into marketing communication strategy.
We'll introduce you to the various tools in a PR practitioner’s toolbox, stressing an understanding of audiences and how to gear your message appropriately. Through assignments and teaching, you'll practice and refine your writing skills. By the end of the course, you'll be able to complete a full media kit, including a media release, fact sheet, and backgrounder.
This course is available as part of the Public Relations Certificate and on a part-time basis. To register as a part-time student, see the schedule below.
This workshop is available at the following time(s) and location(s):
| Section | Session(s) | Date/time | Campus | Instructor(s) | Cost | Registration |
|---|---|---|---|---|---|---|
| PRP110-VA1131 | 5 | Saturdays April 27–May 25, 2013 9 am–4 pm |
Van | Fawn Mulcahy and Kylie McMullan | $760 | Closed |
What will I learn?
How to draft various communications vehicles, including media releases, backgrounders, editorials, speeches, web copy, and social media items. You'll also study Canadian business practices and learn how to use the Canadian Press Stylebook.
How will I learn?
- Lectures
- Readings
- Class discussions
- Individual and group assignments
- In-class exercises
How will I be evaluated?
Your work will be evaluated based on the following:
- Quizzes
- Assignments
- Participation and attendance
- Final project