PRP310
Public Relations Special Topics
Public relations practitioners foster public trust in and demand for an organization, product, or service. Whether you're publicizing a fundraiser or a fashion line, this basic goal won't change—but how you accomplish it will.
This course is your introduction to special event production, sponsorship, and specialized approaches to non-profit, entertainment, and international PR.
Instructors: Pamela Hart and Fawn Mulcahy
This course is available only as part of the Public Relations Certificate.
What will I learn?
This course will cover the following:
- Strategies, tools, and challenges that are unique to different PR practice areas
- The structure and purpose of not-for-profits
- Analysis of strengths, weaknesses, opportunities, and threats, and how to apply your analysis in the international PR market
- Communication channels and the influence of language and culture in international markets
- How to develop selection criteria for sponsorship properties
- Event planning, from the budget stage to reporting
How will I learn?
- Lectures
- Class discussions
- Case studies
- In-class exercises
- Group assignments
- Independent take-home assignments
- Open forums
How will I be evaluated?
- Attendance and class participation
- Assignments
- Presentations
- Exam
Textbooks and learning materials
You need a copy of the Canadian Press Stylebook. We will provide other custom course materials.